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  • Writer's pictureJanani Nagaraj

How Influencer marketing helps a brand to rank better via SEO

It is challenging to rise to the top of search engine results pages (SERPs) due to Google's algorithm updates, however, influencer marketing has recently changed this. SEO and influencer marketing go hand in hand. The power of the influencer market has more than doubled in recent years, and in 2021, it will be worth 13.8 billion US dollars. Furthermore, it is crucial to attracting high-quality visitors to your website in the social media era.

Brands are relying more and more on guest bloggers and well-known social media influencers to draw in customers, earn their confidence, and increase sales. Additionally, it helps brands improve their standing as trustworthy information sources in their industry.

In order to reach new audiences and generate attention and amplification, whether, through links or shares, the organic search channel is crucial to influencer marketing campaigns. People now have access to a wide range of information thanks to the growth of social media, including Instagram stories and TikTok tutorials. Influencer marketing now places a high priority on the need to pay attention to tracking, strategy, campaign planning, and especially search engine optimization (SEO).

Both on-site SEO and off-site SEO may very well be improved by influencer marketing. Your site's engagement, ranking in the SERPs through a natural off-site strategy, and building customer trust all benefit from including influencers in your marketing strategy.

Here’s how influencer marketing and SEO go hand in hand


When an influencer promotes your business or product on their social media platform, they assist your website get higher backlinks and more visitors, which increases your brand's authority. The majority of influencers are likely to have their own platform in addition to sharing on social media, offering an additional opportunity for link or referral traffic. The rating of your website is significantly influenced by backlinks and other incoming links from other websites.

The inclusion of your website's link in content created by an influencer that revolves around your brand gives others the chance to share it on their networks, which increases engagement. Typically, this is how viral content began. Increased visibility from increased involvement may potentially result in higher authority companies including your link on their website. All of this contributes to enhancing your "E.A.T" (expertise, authority, and trustworthiness), which is a crucial component of Google's ranking criteria.

Content creation

Although it is difficult, creating content is essential for raising your search engine rating. Google considers the amount and calibre of social shares in addition to the content's readability, keyword density, and quality. This implies that it is essential to produce original, captivating material that your audience will enjoy. Even the most seasoned marketers struggle to come up with new content ideas, but influencer marketing connects you with people whose main goal is to create fascinating, shareable content. Influencers can work with you to produce sponsored content and content for your website.


Finding a means to stand out from the sea of competition is one of the main problems that marketers confront when using digital marketing. Being unable to meet that objective will have a negative impact on your search engine ranking because engagement and traffic are the two ranking factors that are most crucial. However, your traffic will increase the more you interact with your audience. Influencer marketing excels where all other forms of marketing or advertising fail.

When you work with influencers, you give your content more authority and use a reliable channel to spread your brand's message. Influencers can increase your visibility by sharing or engaging with your material because they already have a large following and a wide audience. Your material has a far wider audience, which improves your chances of drawing more website visitors. Higher search engine rankings are directly correlated with increased website visitors.

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