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Case Study 

The Divine Foods' Phenomenal Success through Influencer Marketing

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Brand overview

The Divine Foods, India's fastest growing D2C food tech brand with 25000+ Customers and available in 5 countries. “The Divine Foods” is first “100 D2C Challenger” brands  that have the potential to revolutionise India’s D2C space by YourStory. The brand ships its bestselling simple to use traditional superfood products across Turmeric (Curcuma longa), Moringa (Moringa oleifera), Millets, Honey and Skin Care categories across the world. 

 

“The Divine Foods” address a precise need for a new age traditional superfood. We strive to select the traditional recipe to obtain a wholesome food product. Our team ensures that the final product is the easy to use, affordable and healthy

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Client's Objective

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  • The campaign's objective is to increase traffic to The Divine Foods' online store and Focus to boost The Divine Foods' visibility among its target audience, including food enthusiasts, culinary influencers, and potential customers. 

  • Strengthen Consumer Trust: The brand aimed to build credibility and trust among its target audience by leveraging the influence of trusted social media personalities.

Strategies Followed

  • Identifying Relevant Influencers: To ensure maximum impact and relevance, the first step was to identify influencers who have a strong presence in the health, wellness, and organic food niche

  • Establishing Authentic Partnerships: The focus was on building authentic partnerships with influencers who genuinely resonate with The Divine Foods' brand values and product offerings

  • Creating Engaging Content: Influencers were encouraged to develop engaging and informative content around The Divine Foods, highlighting the brand's unique selling points, such as organic ingredients, farm-to-table processes, and health benefits.

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Brands couldn't ask for better results than this 👇

The results were in stunning! 

The Divine Foods' influencer marketing campaign effectively achieved its objectives of increasing brand awareness, driving sales, and strengthening consumer trust. By partnering with influential food personalities, the brand successfully showcased its gourmet offerings to a wide audience, resulting in a significant boost in sales and an elevated brand image within the food industry.

3,650,000+

Total No of Impressions

22

Total No of Influencers 

77,000+

Total No of engagement

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