The Chennai Mobiles Case Study
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Case Study 

The Chennai Mobiles Achieved Unprecedented Growth with Influencer Marketing

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Brand overview

The Chennai Mobiles is a multi-brand mobile chain retailer in Tamil Nadu with a network of 100+ stores state-wide and offerings to more than 6000 +mobiles and technological lifestyle products. THE CHENNAI MOBILES also operates an online store, offering online shopping, free delivery, and pay-and-collect services.

 

With our expertise in the mobile industry, we have various distributors from different brands to provide our customers with the latest handphones, tablets, and accessories. Our mobile, tablet, and accessories prices are always updated and we always ensure that our prices are reasonable and value for money.

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Client's Objective

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  • The primary objective of TheChennaiMobiles' influencer marketing campaign was to attract more people to their physical store.

  • The Chennai Mobiles wants to become the city's go-to store for mobile devices and accessories.

  • Through harnessing the influence of popular social media personalities, The Chennai Mobiles aims to generate captivating content that educates and enlightens customers about the latest mobile trends, features, and technologies.

Strategies Followed

  • Identify influencers who have a strong presence in the mobile technology and gadget niche.

  • Encourage influencers to create engaging and informative content around TheChennaiMobiles, showcasing the latest products, features, and exclusive offers

  • Leverage influencers' followers and engagement to spread the word about the contests, reaching a wider audience and driving more people to visit the store

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Brands couldn't ask for better results than this 👇

The results were in stunning! 

Through a well-executed influencer marketing campaign, The Chennai Mobiles successfully increased footfall to their physical stores, enhanced brand awareness, and experienced a substantial sales boost. The collaboration has proven to be successful and the results were in flying colours!

1,600,000+

Total No of Impressions

14

Total No of Influencers 

100,000+

Total No of engagement

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