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Case Study 

Leveraging influencer marketing to increase the sales and create Brand awareness for Podini daires

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Brand overview

Podhini dairies is a dairy production company, their goal is to provide consumers with quality milk products, such as Podhini Ghee and Butter, in order to improve their health and immunity. A dedicated ONLINE GHEE STORE has been launched by Podhini dairy products. With the aid of a safe and secure payment network, they encourage customers to take advantage of this chance to pick up the product whenever they like.

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Client's Objective

  • Pickmyad and Podhini Diaries made the decision to work together. for influencer marketing, and to boost their brand recognition and return on investment.

  • Podhini dairy was a successful brand that Pickmyad onboarded because we helped them with all of their influencer marketing initiatives and gave them personalized advice from industry leaders

Strategies Followed

  • Target audience – use of influencers in categories such as food, cooking, infotainment, and lifestyle

  • Higher reach – employ influencers with high followers and subscribers along with a higher engagement rate.

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Brands couldn't ask for better results than this 👇

The results were in stunning! 

Our most recent influencer marketing campaign for Podhini Daires was a great success, reaching our target audience and greatly increasing brand awareness.  The collaboration has proven to be successful and the results were in flying colours! 


Total No of Impressions


Total No of Influencers 


Total No of engagement

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